I’m fresh off the boat from London and starting a new job in Sydney. I’ve got a position at a media agency here in their digital department. I’m going to try and write some thoughts on similarities and differences between the two markets.
One thing a couple of people have mentioned is the position of the media owners. As there are much fewer than in the UK they are a lot more secure. They are guaranteed a higher degree of revenue than I am used to.
I am reminded of something that someone said to me before about how the balance always shifts. If the suppliers have all the power at the moment then at some point in the future it will be the buyers. At this point it is the people who work well with their partners who continue to succeed and those who take them for granted will find their revenue dry up.
Tags: media owners
