I have half an eye on the Uk where currently the sky seems to be falling in. Here in Australia no one seems to be as worried. Is this because Australia is more secure and insulated or does everyone have it wrong?
From what I am seeing I certainly think that there will be less advertising spend overall. Hopefully digital will continue to grow by securing budget from other media channels.
I will be very interested in seeing what money is spent in Q1 next year. I’m expecting that some advertisers will spend significant amounts of money but may be allocating it at short notice. At this stage suppliers seem to be keen to secue spend – there may be deals to be done for people with budgets.
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